I’m Caren Ashton-Penketh, an arts and cultural operations professional with 20 years experience across theatres, arts centres, music venues, festivals and other busy public spaces.
I created Joined Up to offer organisations experienced, practical support without the commitment of another permanent senior post. When teams are stretched, systems are not quite working, or an important project keeps slipping down the list, I can step in, understand what is happening and help move things forward.
My background includes venue and event management, operational planning, health and safety, licensing, audience experience, team leadership, training and incident readiness. I’ve dealt with the realities behind the plans: staffing gaps, difficult incidents, competing priorities, organisational change and the occasional day when everything seems to happen at once.
I’m particularly interested in how people, plans and systems work together. My approach is calm, collaborative and grounded in what is genuinely practical for the organisation and the people doing the work.
When you work with Joined Up, you work directly with me. I bring experience, an outside perspective and an extra pair of hands—helping you find clearer systems, support your team and turn good intentions into useful action.
I hold a BA (Hons) in Arts Management and Performing Arts, Personal Licence, a Level 5 Award in Crowd Safety Management and a Level 4 Award in Foundations of Security and Risk Management.
My professional training also includes IOSH Managing Safely in the Music and Entertainments Industries, First Aid at Work, Safeguarding, Welfare and Vulnerability, Deaf Awareness and Mental Health First Aid.
I continue to develop my practice across operational readiness, facilitation, well being, inclusive working and the arts and cultural sector.

Sometimes organisations simply need experienced hands.
Joined Up provides practical operational support for venues, events and creative organisations during busy periods, staffing gaps, organisational change or special projects.
Support can include:
• Interim and short-term cover
• Duty management support
• Operational planning
• Event operations
• Venue management support
• Systems and process improvement
• Team coordination
• Project delivery support
Whether you need support for a few days, a few weeks or a longer-term arrangement, we can help keep things running smoothly.
Practical training designed specifically for arts and creative organisations.
Drawing on real-world experience managing venues, events and visitor-facing teams, Joined Up delivers engaging, practical training that helps staff feel confident, capable and supported.
Training topics can include:
• Front of House Excellence
• Duty Manager Development
• Team Communication
• Radio Etiquette and Communication
• Accessibility Awareness
• Audience Experience
• Managing Difficult Situations
• Team Leadership
Every organisation is different, so training can be tailored to suit your team and environment.


From managing information and supporting projects to helping keep systems organised, Joined Up provides practical administration support that allows teams to focus on delivering great work.
Support can include:
• General administration
• Diary and meeting support
• Document management
• Project administration
• Policy and procedure updates
• Operational paperwork
• Event administration
• Research and information gathering
Flexible support when you need an extra pair of hands.



We work with people. That is at the forefront of who we are and what we do. Be it an arts or creative organisation, business, a social/community enterprise or in an educational setting.
Yes. Some organisations need a single workshop, a venue health check or temporary admin or operational support. Others prefer ongoing consultancy or fractional operations. We'll work out what suits you best. We understand the need to be efficient within a budget.
Fractional Operations gives you access to experienced operational leadership on a flexible basis. Whether you need help one day a week, maternity or sickness cover, support during recruitment, help with a project or simply an extra pair of experienced hands, I can step into your team and provide practical support without the cost of employing someone full time.

Joined Up Group LTD
Trading from Birmingham, UK
Registered Company in England 17351864